Webpackaging logo

Free pail boosts sales of dog food

  • Superfos, a Berry Global company
North America, Canada, Europe, The Balkans, Greece, Pet/Animal Care, Pet Food, Primary Packaging, Jars, Pots, Jars - Plastic, Buckets, Pails, Plastic, Plastic - PET, Plastic - PP, Packaging Decoration, In Mold Labelling, Labelling, Sleeving

Attractive pots and pails from RPC Superfos have proved the ideal solution for free measuring cups and storage containers for a leading dry pet food company, while RPC Superfos' ability to effectively handle the distribution logistics has been another key factor in the promotion's success.

Based in Canada, Champion Petfoods produces biologically appropriate pet food, made from fresh regional ingredients, high content of meat and fresh meat and very low in carbohydrates. To promote its products, the company provides free measuring cups that pet owners can simply pick up off the shelf, while a storage pail is offered as a loyalty gift to dog owners who buy 13kg dry pet food of one of the two brands Acana® or Orijen®.

RPC Superfos was selected to produce both items. For the measuring cups, Champion Petfoods uses RingLock® and UniPak® pots. For the dry pet food, once a bag has been opened the contents need to be stored in a dry place away from sunlight, and the Hobbock® pails are perfect for this purpose. In addition, with in-mould labelling they create a high visual impact. All three containers are injection moulded in polypropylene.

To Champion Petfoods the right choice of a packaging supplier was not only a question of production and decoration options; the logistic capabilities of RPC Superfos also played an important part as Fabrizio Spena, sales manager for Europe, Champion Petfoods explains:

"Our pet food is available in 70 countries around the world and of these, about 30 are in Europe. We solely distribute our products through pet speciality shops and we wanted to offer consistent promotional items to our distributors regardless of geography. This is why we very much appreciate that RPC Superfos can not only produce beautiful pails and measuring cups, but can also handle the logistics for us across Europe.

In this campaign, one of the first countries to be served was Greece. Here we had great success; the complimentary pail boosted sales by no less than 35 per cent."

See also

Project helps prevent food waste at home

Project helps prevent food waste at home

A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.

RPC Superfos paint pail is a roaring success

RPC Superfos paint pail is a roaring success

Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.

Spoon-in-lid solution for dairy products

Spoon-in-lid solution for dairy products

An innovative spoon-in-the-lid from RPC Superfos for its popular 75mm container is guaranteed to make yogurts, desserts and other dairy products stand out from the crowd. The new solution is perfect for consumers who eat on-the-go, with the foldable polypropylene spoon simple to access, assemble and use. The APET lid features a fine PET seal that is easy to tear off. As such, it represents a significant improvement over similar lids which are sealed with aluminium foil, and thus oblige the user to find the spoon with which to eat the product.

  • Brand Launch
  • English
  • Modified 04 Sep 2015
  • Hits 902